Today, businesses and teams are becoming more dispersed, and the speed of doing business is accelerating.
These two realities point to the growing need for reliable tools that allow teams to successfully work, collaborate and engage customers and team members in a meaningful way. Webinars and web conferences can empower your people to do just that.
73%
73 percent of marketing and sales leaders say hosting webinars is one of the best ways to generate quality leads.
42%
Companies using web conferencing are 42 percent more likely to see a gain in overall employee productivity.
While sometimes used interchangeably, these solutions are very different. As you scroll through this experience, check off the tools and capabilities your teams need. This will help you get more clarity around the technology that's right for your business!
Are your employees using the right technology for their web meetings and events?
Frost & Sullivan has said it best
“
Webinars are different from collaborative web meetings based on scale, business behavior, business requirements and participant expectations. Webinars are structured, prescheduled, one-to-many live events that are highly scalable and offer streamed presentations along with desktop sharing, polling, survey and chat capabilities. As a result, they require different planning, promotion, delivery and measurement.
HOW ARE THEY DIFFERENT?
Clearly, webinars and web conferencing have different purposes and bring different value to your business.
Which of the following experiences do you need to support?
Typically launched in real time or scheduled within a short timeframe
Supports “off-the-cuff” conversations and collaboration
Typically used for smaller teams
of people
Interactive in nature
Scheduled and pre-planned far in advance
Have a set agenda and discussion points
One or several presenters, to many participants
Best suited to deliver informative presentations
WEB CONFERENCING
WEBINARS
WHAT CAPABILITIES DO THEY HAVE?
Webinar and web conferencing platforms have different capabilities and features.
Which of the following do your teams need the most?
File storage
Recording capabilities
Multi-point video
Real-time chat
Native mobile application
Whiteboarding
Automated invites and registration
One-way audio and video
Live polling, surveys & Q&A
Detailed audience data and performance analytics
Integration with marketing automation platforms, CRM systems and social media
Recording capabilities for
on-demand content
Mobile experience
WEB CONFERENCING
WEBINARS
Webinars
vs.
Web Conferencing
Is Your Business Using the Right Collaboration Tools?
Scroll for more
Live brainstorming sessions
Meetings to discuss day-to-day tasks
Planning and working sessions
Marketing “all-hands” meetings to engage dispersed team members
WEB CONFERENCING
Online lead-generation events
Small-scale marketing team training courses and overviews of new campaigns or processes
Sales training sessions to drive marketing and sales alignment
Marketing Town Halls to update and engage the executive team
webinars
Your teams can capitalize on both webinars and web conferencing depending on their goals and objectives. Which of the following roles and functions do you need to empower them?
HOW CAN YOUR TEAMS USE THEM?
Sales
Human Resources
Investor Relations & Corporate Communications
Marketing
Sales
Human Resources
Investor Relations & Corporate Communications
Product pitches and prospect presentations
Customer presentations
Day-to-day account meetings
WEB CONFERENCING
Product demos and capability walk-throughs
Detailed prospect analytics
Internal sales training/workshops
Team-wide sales updates and initiatives
webinars
Confidential employee discussions
Performance reviews
Onboarding
One-to-one employee training and hands-on workshops
WEB CONFERENCING
Mass employee training sessions
Career education
Open enrollment updates
Company-wide meetings to discuss new procedures or benefits
webinars
Earnings calls
Board meetings
One-on-one press briefings
Day-to-day team meetings
WEB CONFERENCING
Analyst, media and stakeholder announcements
Investor meetings and presentations
Earnings and Shareholder calls
Company news and announcements including Town Halls (internal and external)
webinars
Marketing
Marketing
Sales
Human Resources
Human Resources
Investor Relations & Corporate Communications
Investor Relations & Corporate Communications
Marketing
Marketing
Sales
Sales
Human Resources
Investor Relations & Corporate Communications
Investor Relations & Corporate Communications
Marketing
Marketing
Sales
Sales
Human Resources
Human Resources
Investor Relations & Corporate Communications
Before you research different vendors, there are a few questions you should answer about your organization’s IT requirements and team’s needs. Answering these questions will put you on the track to successfully finding the right vendor partner, and solution, for your business:
FIND WHAT’S RIGHT FOR YOUR TEAMS
So, what’s the right solution for your team — a webinar or web conference?
Budget: What’s your level of investment?
Use cases: Which departments will be using the tool and for what reasons?
Seat count: What’s your anticipated attendee headcount?
Features/Capabilities:
What interactive elements/capabilities do you want to include in your experiences/events?
Analytics/Reporting: What depth of data will you require? Will you need to integrate with key systems? (i.e. CRM, Marketing Automation, etc.)
Service/Support: What level of vendor service will you need to get maximum ROI?
Security: What levels of security will you need to enable people to join and participate in events?
Check out our white paper with Frost & Sullivan to get the answers you need.
READ NOW