Satisfying B2B Buyersâ€™ Growing Appetite for Content_FINAL content marketing, repurposing content, b2b buyers, b2b content

Growing Appetite

for Content

Satisfying B2B Buyers’

Content marketing has become a daily staple in the B2B diet, and buyers are consuming more content than ever.

will view 5 to 7 documents; some even more.

More than 80% of respondents to a Demand Gen survey say they review more than 3 assets.

7 formats were used to research buying decisions by more than 60% of B2B buyers:

WEBINARS

E-BOOKS

BLOG POSTS

VIDEOS

CASE STUDIES

INFOGRAPHICS

WHITE PAPERS

With this increased appetite comes specialized tastes. Take Millennials, for example:

Slideshare views are growing among emerging decision-makers. 15% of Millennials pay attention to them.

Dramatic shifts in buyers’ demographics warrant the use of other formats. 47% of Millennials want to see assessments/ROI calculators.

45% just don’t have the time.

34% of B2B marketers say finding skilled expertise is difficult.

*Research provided by SkilledUp and Provoke Insights

At least 50% of content marketing budgets were expected to be flat or even less in 2015.

58% of B2B marketers complain about having limited budgets.

B2B buyers expect fresh content, but there is only so much time, money and resources to cook up new assets.

Repurposing, reversioning and refreshing content are efficient and affordable ways to bring fresh assets to market.

Renewing assets lets you satisfy buyers’ appetites, serve their individual tastes and turn existing content into a bountiful harvest.

Contact Content4Demand to schedule a repurposing assessment with one of our content strategists.