Top Content Marketing Trends Fintech Brands Can't Ignore
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Accenture, "Global Fintech Investment Growth Continues in 2016 Driven by Europe and Asia"
5
4
3
2
1
0
9
7
8
9
0
1
2
3
%
7
6
5
4
3
2
1
6
7
8
9
0
1
2
%
2/10
In the first quarter of 2016 alone, global investment grew year-over-year to $5.3 billion.
In 2015, global investment in financial technology (or fintech) ventures grew to $22.3 billion.
Because buyer behaviors and preferences are constantly changing.
4/10
Content Marketing Institute,
"B2C Content Marketing"
8
7
6
5
4
3
2
3
4
5
6
7
8
9
%
but let's face the facts:
why?
While basically all businesses are doing content marketing, only say they’re effective at it.
Content Is Key To
Engaging And Informing Buyers
financial services companies that need to carefully review solutions for their ROI value and whether they’ll integrate with their tech environment.
5/10
%
48
Nearly half of buyers say their purchase cycle has increased over the past year.
This is especially true for...
Buying Cycles Are
Long And Complex
a diverse portfolio of solutions that align with different types of financial organizations and benefit different job roles. Creating impactful, buyer-focused content that speaks to specific job functions and pain points is your key to standing out.
Demand Gen Report, "2016 B2B Buyer's Survey Report"
Content4Demand, "2016 Content Preferences Survey Report"
83%
69%
6/10
But 83% are overwhelmed by the amount of content available.
69% of buyers say it’s very important that vendors have relevant content that speaks to their company.
you may have...
Content Is King...
But Content Shock Is Real
7/10
financial services buyers are uptight, but think again! Try to speak to your buyers in a more personal way. Brainstorm new storytelling approaches and think of ways you can use visuals instead of words.
Content4Demand, "2016 Content Preferences Survey Report"
82%
want mobile-optimized content they can access on their smartphones and tablets.
84%
prefer more interactive/visual content they can access on-demand.
88%
of buyers prefer shorter formats.
%
82
%
84
%
88
you may think...
Interactivity And Mobile Optimization Are Key
Experiment with different content formats and more out-of-the-box messaging tactics to capture the attention of your millennial audience.
8/10
one-
third
%
73
Sacunas, “B2B Report: Millennials"
say they’re the primary decision-maker.
of millennials play a role in purchasing products and services for their companies.
how?
Speak To The
Millennial Generation
create content toolkits and microsites focused on specific buyer roles or job functions. By creating a one-stop-shop for all your buyers’ content needs, you’ll immerse them in your brand story and drive them to download more content.
want vendors to package related content together.
of buyers want easier access to content.
fintech brands can...
Create A Bingeworthy
Experience
9/10
93%
94%
