agree or strongly agree that they have less time to find and consume content.
x
%
74
Your buyers are busier than ever.
74
%
of buyers frequently use smartphones and tablets to access content.
People are addicted to their mobile devices. better content.
84
%
prefer interactive and visual content.
Interactivity is key for capturing attention and winning engagement.
93
%
of buyers recommend that marketers package related content together.
like they binge on Netflix.
Buyers want to binge on content...
%
72
of buyers prefer video/audio that they can access on demand.
content is gaining momentum.
-ized
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Content4Demand guides B2B firms across verticals from concept to contract by tying their unique selling propositions to topics, titles and formats that are compelling, relevant and engaging to target buyers. Content4Demand provides a variety of turnkey services, such as persona development, content strategy and frameworks; content audits and gap analyses; content messaging, creation and repurposing services; nurture and campaign support; and measurement and testing. Content4Demand is a division of G3 Communications, a B2B firm specializing in e-media and custom content solutions.
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2016 Content Preferences Survey.
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