7 Ways to Boost Webinar Engagement & Results
Let’s Get Personal:
Your customers love webinars
It’s up to you to give your audience a webinar it will love. Use these seven tips to keep your audience engaged and coming back for more.
share webinars with colleagues
are happy to trade personal info for access
are willing to spend up to 60 minutes watching a webinar
But they hate being bored by presentations.
would rather do taxes
would rather go to the dentist
would rather work on a Saturday
Make a Good First Impression
How long it takes to create an impression
Your first slide is your chance to either excite your audience for what lies ahead or cause it to click out of the screen. Use eye-catching visuals and a compelling title to draw in your audience.
Anyone who says “don’t judge a book by its cover” has never watched a boring webinar.
Embrace Storytelling 101
Have you ever given a child a bedtime presentation? Instead of treating your webinar like a standard talk, turn your topic into a story. Here are the five key storytelling elements you may want to add to your next virtual event.
Take your audience on a journey from your thesis statement through supporting arguments to your final conclusion.
Set the stage for your audience by providing context around the when and where of your story.
Illustrate who is involved in the story and describe their impact.
Don’t just jump to your solution. Spend time on the barrier standing in the way, such as processes, resources, budgets, customers or planning.
Finish your webinar by showing the transformation of your character. Don’t forget to provide actionable tasks for your audience members so they can have their own fairy-tale ending.
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Remember Less Is More
Keep your slides simple while using as few words as possible. Use clear and specific imagery to help reinforce the message; avoid using busy photos or images that aren’t directly related to the slide topic at hand.
1 slide per 5 minutes 1 main point per slide 15 words max per slide
Your audience members aren’t just watching your webinar at their desks. They’re watching it at the coffee shop, at the airport and even on the bus. Because a sizable portion of your audience members will be watching your webinar on their phones, make sure your slide content is big enough to read on a tiny screen. Think big fonts and simple graphics; forget about elaborate charts and detailed bullet points.
of site traffic comes from mobile devices
of time spent online is through mobile
Don’t make your webinar a one-way conversation. Ask audience members questions using polls, surveys and live chat to keep them engaged and make the webinar more interactive. Extend the conversation beyond the session by integrating social media. Create a hashtag that your audience can use to share takeaways and feedback and spread the word about the session.
Which webinar audience engagement feature is your favorite?
Polls Surveys Live Chat Social Media
Why choose just one? 64% of best-in-class content marketers use multiple engagement types (polls, chat, annotation) to interact with their audience, while 69% integrate social media into their online events.
Select your favorite
Most webinars are just a wall of slides backed by a disembodied voice. By using video of the presenter, you can use eye contact and body language to create a more authentic, human connection with the audience. Integrate live video of your presenter along with your slides.
• Make sure your background isn’t distracting • Check your lighting to make the presenter look good • Make eye contact with the camera
Get on Camera
Don’t let technology get in the way of webinar success. Make sure the webinar software you use makes your webinar easy to produce so you can focus on the presentation, not troubleshooting. GlobalMeet Webcast gives you everything you need to engage audiences with professional-quality webinars.
Use the Right Tool for the Job
Create events in minutes with an easy-to-use setup wizard.
One-click meeting access on any device for presenters and attendees.
Robust features including HD video, polling, Q&A, testing and certification.
Seamlessly integrate with marketing automation software.
Present professional webinars with reliable, high-definition video and audio.
HD Video and Audio:
Edit and repurpose recorded webinars for on-demand viewing.
Measure event analytics for email tracking, attendance, Q&A and polling.
Create a branded webinar experience.
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Demand Gen Report, 2019 Content Preferences Survey Marketing Profs, “One-Third of Adults Have Snoozed During PowerPoint Presentations,” June 24, 2011 University of Toronto, Canada, Perceptions of charisma from thin slices of behavior predict leadership prototypicality judgments, September, 2015 Perficient Digital, Where is the Mobile vs. Desktop Story Going?, April 11, 2019 Best-in-Class Web Event Management, Aberdeen Group
See how GlobalMeet Webcast can help you execute your next virtual event flawlessly.
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